SunFire has proudly supported a range of teams, drivers, events, and organizations across motorsports and performance industries. From national racing series to regional events and specialty activations, SunFire sponsorships are built around one idea—showing up in environments where reliability, visibility, and performance matter most.
NASCAR with Joey Gase
SunFire has partnered with Joey Gase Motorsports in the NASCAR O’Reilly Auto Parts Series, appearing at major venues including Talladega Superspeedway and Texas Motor Speedway.
This partnership positioned SunFire within one of the most visible and competitive racing environments in the country, with national broadcast exposure and race-day activation.
Muscle Tractor Nationals
SunFire was proud to sponsor the Muscle Tractor Nationals in Morehead, KY, supporting the agricultural community and the hardworking industries that keep it moving. Built for demanding environments, SunFire radiant heaters are designed to perform even in dusty, active workspaces like tractor pulling events, shops, and agricultural facilities.
As part of the sponsorship, SunFire gave away two radiant heaters — one to a registered puller and one to a lucky spectator during the event.